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 Fresh-Produce Operating System

Fresh Produce ERP That
Pays for Itself in the First Week.

FreshLoop runs the daily rush for wholesale produce, dairy, and bakery suppliers serving hotels, restaurants, and large kitchens. One screen. Every order. Every invoice. Every delivery. Live.

6 Role experiences · Auto GST invoicing · Built for India’s mornings

FreshLoop · Today
Orders214
On-time96%
4,128Orders this week₹0.0 LGMV tracked0%On-time delivery0Live clients
The reality

The fresh-supply business runs on
WhatsApp and adrenaline.

Daily perishables. 5 AM rush. Manual invoicing. Margins disappearing into the cracks. The tools never caught up with how the business actually works.

Orders Lost in WhatsApp Chaos

Hotel and restaurant orders pour in across WhatsApp, phone calls, and SMS at 5 AM. Things get missed. Quantities get wrong. Margins disappear in the noise.

Invoices Always Behind

Day-after-day deliveries pile up. GST invoices get raised manually at month-end. Receivables stretch to 60+ days. Cashflow takes the hit.

Stock and Expiry Out of Sight

Highly perishable inventory. No live stock view. No expiry alerts. Spoilage quietly eats 8–12% of revenue every single month.

What is FreshLoop

One platform, from order to invoice
to the kitchen door.

Six role-specific experiences stitched into one operating system — purpose-built for the rhythms of fresh, perishable supply.

Unified Order Capture

One inbox for every order — phone, WhatsApp, client portal, walk-in — landing in a structured pipeline the moment it arrives.

Live Operations Kanban

New → Confirmed → Packing → Dispatched → Delivered. Drag, drop, bulk-confirm. The whole operation visible on one screen.

Auto GST Invoicing

Invoices generated automatically from delivered orders. Bulk-generate at end-of-day. GST-compliant. Ready to send.

Live Stock & Expiry

Real-time stock levels, reorder alerts, batch-wise expiry. Surface what's about to spoil before it does.

Delivery Executive App

Multi-stop route, delivery checklist, return capture, offline-tolerant. One “I have a problem” button that escalates instantly.

Client Portal for Buyers

Hotels and restaurants order from a photo catalog with their own pricing, delivery slots, smart reorders, and a five-stage live tracker.

Six role experiences

A different screen for
every person in the loop.

Owner, ops, finance, warehouse, delivery, and the client — each gets exactly what they need, and nothing they don’t.

Owner / Director

Owner / Director

The command center for the whole business

  • Live revenue, pipeline, and gross-margin snapshot for today, week, and month
  • Client health board — who's growing, who's slipping, who's at credit risk
  • Expiry alerts surfaced before they become losses
  • Smart nudges: "Hotel Anandam hasn't reordered in 9 days — call?"
  • One-tap drill-down from any KPI into the underlying orders

The command center for the whole business

  • Live revenue, pipeline, and gross-margin snapshot for today, week, and month
  • Client health board — who's growing, who's slipping, who's at credit risk
  • Expiry alerts surfaced before they become losses
  • Smart nudges: "Hotel Anandam hasn't reordered in 9 days — call?"
  • One-tap drill-down from any KPI into the underlying orders

The morning rush, finally under control

  • Live Kanban: New → Confirmed → Packing → Dispatched → Delivered
  • Bulk-confirm 80 orders in two clicks
  • Morning rush simulator — see today's load before 5:30 AM
  • Auto-assign orders to packing stations and dispatch routes
  • Exception lane for partial fulfilment, substitutions, and returns

From day-after invoicing to real-time receivables

  • Auto-generate GST invoices the moment an order is marked delivered
  • Bulk-generate end-of-day invoices in one action
  • Live receivables ledger — outstanding, ageing, last payment date
  • Automated overdue reminders to client billing contacts
  • Per-client credit limits with soft and hard hold flags

Cold-storage reality, brought online

  • Live stock by SKU, batch, and bin
  • Reorder alerts the moment buffer dips
  • Packing queue grouped by delivery route, not order time
  • Batch-wise expiry view with FIFO suggestions
  • Farmer / supplier panel — incoming supply, quality grade, lot reference

A mobile-first app, built for the route

  • Multi-stop route with live navigation
  • Per-stop delivery checklist — quantity, quality, signature
  • Return capture with reason codes and photos
  • Offline-tolerant — syncs the moment signal returns
  • “I have a problem” button — instant escalation to ops

How a hotel or kitchen actually orders

  • Photo catalog with client-specific pricing
  • Smart reorder suggestions based on history
  • Delivery slot selector — morning, afternoon, fixed-time
  • Five-stage live tracker — placed, confirmed, packed, dispatched, delivered
  • Credit-hold enforcement before checkout — no surprises later
Outcomes

Numbers that change the
economics of the route.

0%
On-time delivery, week one
0%
Spoilage reduction, month one
38 → 22
Days Sales Outstanding, in 60 days
5 AM
Rush hour, on a single screen
₹0 L
Avg. monthly margin recovered per branch
Modules

Everything the fresh-supply
business actually does.

Order Operations

  • Unified Order Inbox
  • Live Operations Kanban
  • Morning Rush Simulator

Finance & Billing

  • Auto GST Invoicing
  • Live Receivables
  • Client Pricing & Credit

Warehouse & Supply

  • Stock & Reorder Alerts
  • Expiry & FIFO Management
  • Farmer / Supplier Panel

Delivery & Client

  • Delivery Executive App
  • Multi-stop Route Planner
  • Client Portal & Tracker
Who it’s for

Built for the businesses that
deliver fresh, every day.

Produce Wholesalers

Exotic and specialty vegetables, fruits, and greens — high SKU count, daily price changes, perishable everything.

Dairy Wholesalers

Cold-chain dairy distribution to hotels, cafes, and large kitchens. Strict expiry. Strict delivery windows.

Bakery & Patisserie

Day-fresh breads, viennoiserie, pastries. Pre-orders, route batching, and zero room for delay.

Hotel & Restaurant Chains

On the buying side — central commissary teams ordering from many suppliers on a single, organised portal.

FAQ

Frequently asked questions.

Most wholesalers are live within a single business day. We import your existing SKU list and client list from Excel or your current tool, and your team is taking orders on FreshLoop the next morning.

No. The Client Portal is a mobile-friendly web link. Your clients open it, log in, and order — no app, no install. The five-stage live tracker works the same way.

Yes. Each client has their own price book and credit limit. Orders that would breach the credit limit are flagged at checkout and held for billing approval, so no surprises at month-end.

Invoices are generated automatically from delivered orders, GST-compliant, with HSN codes, place-of-supply, and round-off handled. You can bulk-generate end-of-day or trigger per-order. Export to Tally / Zoho Books / BUSY any time.

The delivery app is offline-tolerant. Routes, stop lists, and checklists are cached on device. Status updates and signatures queue locally and sync the instant signal returns.

Yes. All data is stored in AWS Mumbai. We never transfer data outside India. DPDP Act 2023 compliant. Role-based access. Audit trails on every action.

Ready to run your mornings on
one screen?

Join wholesale produce, dairy, and bakery suppliers replacing WhatsApp groups and Excel sheets with a real operating system.

Live in 24 hours · No credit card · Data stays in India

info@kairootechnologies.com ·  Kairoo Technologies Pvt Ltd

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